Victor

Who Makes It

VICTOR Super Premium Pet Food is made by Mid America Pet Food of Mount Pleasant, Texas, which also owns Eagle Mountain Pet Food, Nature's Logic and Wayne Feeds. The brand sells dry and canned dog and cat food under lines including Classic, Select, Purpose, Realtree and Raw Blend, and is known for high-protein formulas such as Hi-Pro Plus that it markets to active, sporting and working dogs. ^{1, 2, 3}

Where It Is Made

The company says it makes every bag of VICTOR kibble in its own facility in Mount Pleasant, Texas, rather than using a contract manufacturer. It says the plant has held SQF certification since 2018, and that it spent more than $5 million over one year on equipment, automated sampling and third-party lab testing. ^{2, 3, 4}

History

VICTOR was founded in 2007 and is produced by Mid America Pet Food. Trinity Hunt Partners invested in the company in 2014, and private equity firm TA Associates acquired it in December 2020. Mid America Pet Food acquired Nature's Logic in August 2021. ^{4, 5, 6, 7}

Worth Knowing

On October 30, 2023, Mid America Pet Food voluntarily recalled three lots of VICTOR Super Premium Dog Food Select Beef Meal & Brown Rice Formula (5, 15 and 40 lb bags) after third-party sampling found possible Salmonella. The company said no human or pet illnesses had been reported. ⁸

1. mapf.com
2. victorpetfood.com
3. ta.com/portfolio/investments/mid-america-pet-food
4. prnewswire.com/news-releases/victor-super-premium-pet-food-invests-millions-in-texas-facility-302216259.html
5. trinityhunt.com/portfolio/mid-america-pet-food
6. petfoodprocessing.net/articles/14334-mid-america-pet-food-acquired-by-ta-associates
7. petfoodindustry.com/pet-food-market/article/15468077/mid-america-pet-food-acquires-natures-logic-pet-foods
8. fda.gov/safety/recalls-market-withdrawals-safety-alerts/mid-america-pet-food-issues-voluntary-recall-victor-beef-meal-rice-dog-food-due-possible-salmonella

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