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In The Kibble
My dogs
BRAND

Victor

Owned by Mid America Pet FoodSince 2007Mount Pleasant, TX

RECIPES REVIEWED
19
AVG PROTEIN, DM
31.6%
AVG STARCH
35%
FDA RECALLS
None
LINES
Purpose 7 Classic 5 Select 3 Raw Blend 2 Realtree 2

All recipes

19 foods matched · newest first
DEEP DIVE

Inside The Victor Range

Across 19 recipes we review

Protein is close to the average food we review (31.6% on a dry matter basis).

95% of recipes lead with a meat, fish or egg ingredient (91% across the site).

53% of recipes are grain-free.

NUTRITION

How The Range Measures Up

this range, lowest to highest its average average of all 1,774 foods we review

Protein, dry matter 32% 25% to 38%
15%site avg 32%50%
Fat, dry matter 18% 11% to 24%
5%site avg 16%30%
Starch, as fed 35% 23% to 49%
10%site avg 34%60%
Kcal per cup 390 346 to 504
250site avg 390600

Starch is our estimate from the guaranteed analysis, since no manufacturer prints it. How we work it out

INGREDIENTS

What Goes In The Bowl

Fish 74% 43%
Beef 68% 14%
Chicken 53% 58%
Pork 32% 10%
Duck 11% 8%
Lamb 5% 16%
Egg 5% 31%

Share of recipes that list each animal protein as an ingredient, not counting oils, fats or flavorings. Useful if your dog has a food sensitivity.

Ingredients Some Owners Avoid

By-products 0% 14%
Artificial colors 0% 2%
Chemical preservatives 0% 12%
Corn 0% 20%
Wheat 0% 15%
Soy 0% 11%

These are not unsafe. They are listed because readers ask about them.

LIFE STAGE
  • All Life Stages14
  • Adult5
BREED SIZE
  • All Breeds18
  • Medium Breed1
SPECIAL DIETS
  • Grain-free (no wheat, corn, rice, barley or oats)10
Victor Purpose Bully Fuel, beef and chicken recipe, boasts a 34/22 Dry Dog Food MOST PROTEIN Victor Purpose Bully Fuel, beef and chicken recipe, boasts a 34/22 Dry Dog Food 37.8% dry matter Victor Raw Blend Farm Chicken Recipe Dry Dog Food LEAST STARCH Victor Raw Blend Farm Chicken Recipe Dry Dog Food 28% as fed Victor Purpose Sensitive Skin & Stomach Grain Free Lamb Meal & Sweet Potato Recipe Dry Dog Food FEWEST CALORIES Victor Purpose Sensitive Skin & Stomach Grain Free Lamb Meal & Sweet Potato Recipe Dry Dog Food 346 kcal per cup
THE COMPANY

About Victor

Owner
Mid America Pet Food
Ownership
Subsidiary of a private company
Founded
2007
Headquarters
Mount Pleasant, TX

Who Makes It

VICTOR Super Premium Pet Food is made by Mid America Pet Food of Mount Pleasant, Texas, which also owns Eagle Mountain Pet Food, Nature's Logic and Wayne Feeds. The brand sells dry and canned dog and cat food under lines including Classic, Select, Purpose, Realtree and Raw Blend, and is known for high-protein formulas such as Hi-Pro Plus that it markets to active, sporting and working dogs. 1, 2, 3

Where It Is Made

The company says it makes every bag of VICTOR kibble in its own facility in Mount Pleasant, Texas, rather than using a contract manufacturer. It says the plant has held SQF certification since 2018, and that it spent more than $5 million over one year on equipment, automated sampling and third-party lab testing. 2, 3, 4

History

VICTOR was founded in 2007 and is produced by Mid America Pet Food. Trinity Hunt Partners invested in the company in 2014, and private equity firm TA Associates acquired it in December 2020. Mid America Pet Food acquired Nature's Logic in August 2021. 4, 5, 6, 7

Worth Knowing

On October 30, 2023, Mid America Pet Food voluntarily recalled three lots of VICTOR Super Premium Dog Food Select Beef Meal & Brown Rice Formula (5, 15 and 40 lb bags) after third-party sampling found possible Salmonella. The company said no human or pet illnesses had been reported. 8

  1. mapf.com
  2. victorpetfood.com
  3. ta.com/portfolio/investments/mid-america-pet-food
  4. prnewswire.com/news-releases/victor-super-premium-pet-food-invests-millions-in-texas-facility-302216259.html
  5. trinityhunt.com/portfolio/mid-america-pet-food
  6. petfoodprocessing.net/articles/14334-mid-america-pet-food-acquired-by-ta-associates
  7. petfoodindustry.com/pet-food-market/article/15468077/mid-america-pet-food-acquires-natures-logic-pet-foods
  8. fda.gov/safety/recalls-market-withdrawals-safety-alerts/mid-america-pet-food-issues-voluntary-recall-victor-beef-meal-rice-dog-food-due-possible-salmonella

Researched from the sources above. Spotted something out of date? Tell us.

RECALL HISTORY // VICTOR

No FDA Recalls On Record

We have not matched any FDA recall to Victor. We check the FDA feed daily. See the recall log

NEWS & PRESS

What Victor Has Announced

JUN 15, 2026
NEW PRODUCT East-Texas Based VICTOR Launches Freeze-Dried Raw Blend Recipes for Premium Canine Nutrition

VICTOR launched three Raw Blend dog foods (Farm Chicken, Fishermen's Salmon and Ranchers' Beef) that mix freeze-dried raw meat pieces into high-protein kibble. They come in 4 lb and 20 lb bags. Pet Age

SEP 16, 2025
NEW PRODUCT VICTOR Pet Food Launches Bully Fuel Formula to Power Active, Athletic Bully Breeds

VICTOR introduced Bully Fuel, a beef and chicken dry food with 34% protein and 22% fat made for bully breeds. It comes in 15 lb and 40 lb bags. PR Newswire

AUG 6, 2025
NEW PRODUCT VICTOR Pet Food Builds Upon Popular Hi-Pro Plus with 3 New Hi-Pro Plus Recipes

VICTOR added Hi-Pro Plus Large Breed Puppy, Small & Medium Breed Puppy and Small Breed Adult recipes to the Hi-Pro Plus line. PR Newswire

JUL 15, 2025
NEWS VICTOR Pet Food Invites Pet Parents to "Flip the Bag" and Compare Real Meat Protein

VICTOR started a TikTok challenge that asks owners to compare how much of the protein in their dog's food comes from meat. The brand prints this figure on the front of its bags. PR Newswire

MAR 6, 2025
NEW PRODUCT VICTOR Pet Food Introduces Sensitive Skin and Stomach Line for All Ages

VICTOR launched three chicken-free Sensitive Skin and Stomach dog foods: Salmon Meal and Brown Rice, Grain-Free Lamb Meal and Sweet Potato, and Beef Meal and Brown Rice. PR Newswire

AUG 7, 2024
CORPORATE VICTOR Super Premium Pet Food Invests Millions in Texas Facility

VICTOR said it had put more than $5 million over the past year into its Mount Pleasant, Texas plant, including automated finished-product sampling and third-party lab testing. PR Newswire

OCT 30, 2023
RECALL Mid America Pet Food Issues Voluntary Recall of VICTOR Beef Meal & Rice Dog Food Due to Possible Salmonella

Three lots of VICTOR Super Premium Dog Food Select Beef Meal & Brown Rice Formula, best by 6/12/2024, were recalled for possible Salmonella. No illnesses were reported. U.S. FDA

Keep In The Know,
Know What's In The Bowl

Dog food guidance, ingredient deep dives, and nutrition news worth knowing.