Wellness Pet Company Unveils Expansive Portfolio of Protein-Forward Cat and Dog Innovations at Global Pet Expo 2026
Wellness showed Complete Health+ kibble with freeze-dried pieces, Protein Bowls and a WHIMZEES XL box at Global Pet Expo 2026.
What dog food brands announce, and what we see change on the shelf: new recipes, recipe changes, discontinued foods and company news, each tied to the foods we review.
Wellness showed Complete Health+ kibble with freeze-dried pieces, Protein Bowls and a WHIMZEES XL box at Global Pet Expo 2026.
Natural Balance announced four new dog products: Freshly Cooked wet pouches, Limited Ingredient Small Breed Cups, Health Protection Large Breed dry food and Yo-Gut Bites functional treats.
Zignature announced seven freeze-dried entrées for spring 2026: six single-protein recipes and the multi-protein Zssential Recipe. The company says they can be fed as a complete meal, a topper or a treat.
The article covers Orijen's FreshPrey line of frozen, high-protein, sous vide cooked recipes sold in 16-ounce packs, placing it within the wider trend toward high-protein food.
Petcurean announced Go! Solutions Dental + Immune Health Chicken + Salmon recipes with grains for adult and senior dogs and cats, shipping to US and Canadian retailers. The company says the extra-large kibble and sodium hexametaphosphate help reduce tartar.
Solid Gold announced that its Air-Dried Toppers for dogs would be sold in Petco stores nationwide and on Petco.com. Pet Age reported that the rollout came with updated packaging across the product line.
Orijen launched FreshPrey, a line of gently cooked fresh foods made with a sous vide process, in three recipes. It went on sale first at Petco, with Chewy and specialty retailers following in April.
The parent company Mars republished the FreshPrey launch announcement, marking Orijen's entry into fresh pet food.
Royal Canin launched Corgi Adult and Corgi Puppy diets, which it calls its first new breed formula in five years.
The Honest Kitchen partnered with Moon Cheese to launch a line of cheese-based dog treats.
Wellness launched Protein Bowls, shelf-stable wet food pouches for adult dogs in eight recipes. They launched first at PetSmart, with a wider national rollout planned for April 2026.
Pets Global moved its Essence and Inception dog foods under the Zignature name, with 12 new dry and wet recipes. Inception was reformulated as a grain-inclusive line at a lower price point.
Parent company Mid America Pet Food posted the Pure Naturals launch announcement on its own news page. CEO Jeff Caswell is quoted as saying the line aims to make the brand's nutrition more widely available.
Ethos Pet Brands showed the new Canidae Pure Farm To Bowl dog food line and All Life Stages High Protein for Active Dogs recipes at SuperZoo in August 2025.
Canidae expanded its All Life Stages line with High Protein for Active Dogs dry recipes (30% protein, 20% fat) and three Chunky Stew toppers, first shown at Global Pet Expo in March 2025.
Blue Buffalo launched Love Made Fresh nationally in two formats, Scoop & Serve tubs and Slice & Serve rolls, in chicken and beef recipes. The line is sold at Walmart, Target, Kroger, Meijer and grocery stores.
Nature's Logic launched Pure Naturals, a line of five high-protein dry dog food recipes: Beef, Chicken, Sardine, Grain-Free Beef and Grain-Free Chicken. The company says the recipes contain no synthetic vitamins or minerals, and the line is sold only through Amazon and Chewy.
VICTOR introduced Bully Fuel, a beef and chicken dry food with 34% protein and 22% fat made for bully breeds. It comes in 15 lb and 40 lb bags.
The Honest Kitchen launched Essential Clusters, a lower-priced dry dog food in Chicken, Turkey & Chicken, and Beef & Chicken recipes. It was sold at PetSmart, Amazon and Chewy starting at $24.99 for a 5-pound bag.
Open Farm added 11 fresh dog food recipes across four formats, including meatballs and Goodbowl rolls. It also launched an online Meal Plan Builder.