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BRAND VS BRAND · KIBBLE

Iams vs Hill's

Iams vs Hill's: a bag of each brand facing off on an arcade fighting-game screen

Iams against Hill's, measured across 21 and 65 kibble recipes: 28.1% vs 22.8% protein on a dry matter basis, and 40% vs 47% starch.

THE SHORT VERSION

How They Differ

  • Iams runs higher in protein: 28.1% against 22.8% on a dry matter basis, averaged across the kibble we review from each.
  • Iams is lower in starch, about 40% of the food as fed against 47%.
AT A GLANCE

Side by Side

Measure Iams Hill's Average kibble
Kibble recipes compared 21 65 1,601 in total
Protein, dry matter 28.1%22.2% to 33.3% 22.8%17.2% to 32.0% 30.4%
Fat, dry matter 15.5%10.0% to 20.0% 12.6%6.1% to 18.6% 16.0%
Starch, as fedEstimated, not measured. It is what is left of the guaranteed analysis once protein, fat, fiber and moisture are taken out, with ash assumed at 6%. That leftover is mostly starch but also carries sugars and the fiber a crude-fiber test misses, so read it as a close estimate rather than an exact figure. Measured as fed, the same basis as the bag. 40%32% to 50% 47%33% to 54% 37%
Calories per cup 377325 to 453 354243 to 445 398
Meat, fish or egg listed first 90% 100%
Grain-free recipes 0% 2%
Most used proteins Chicken 95%, Egg 95%, Lamb 14% Chicken 91%, Egg 29%, Lamb 8%
Recipes with corn, wheat, soy Corn 95%, Wheat 0%, Soy 24% Corn 63%, Wheat 46%, Soy 72%
By-products 95% 2%
FDA recalls, last 5 years None1 older in the archive None4 older in the archive
Made by Mars Colgate-Palmolive Company

Brand figures are averages over every kibble recipe we review from that brand, with the lowest and highest recipe underneath. Freeze-dried, frozen, wet food and toppers are left out so the numbers compare like with like, and so are prescription diets, which are fed for a medical condition on a vet's advice. Protein and fat are on a dry matter basis, starch and calories as fed.

HEAD TO HEAD

The Closest Matching Recipes

Brand averages hide the recipe you would actually buy. These are the pairs that come closest on protein, fat and starch, preferring recipes built on the same main protein, which is where a like-for-like choice gets made.

CHOOSING

Which Fits Your Dog

  • For an active or working dog, or one that needs to hold muscle, Iams puts more protein in each bowl.
  • If you are cutting back on starch, Iams starts lower.
  • The brands overlap more than the averages suggest: Iams runs from 22% to 33% protein and Hill's from 17% to 32%, so the right recipe matters more than the name on the bag.
SAFETY

Recall History

FDA recall notices from the last five years that name the brand or its maker. Older notices sit in each brand's archive below: still on the record, but not counted, since a recall that old says more about how a company used to run than how it runs now.

Iams

No FDA recalls in our record for Iams in the last five years.

Archive: 1 older recall
AUG 14, 2013
POTENTIAL SALMONELLA

Iams; Eukanuba. Limited lots of Iams and Eukanuba dry dog and cat food (P&G)

Hill's

No FDA recalls in our record for Hill's in the last five years.

Archive: 4 older recalls
MAY 20, 2019
MAR 20, 2019
DUE TO ELEVATED LEVELS OF VITAMIN D

Hill's. Canned Dog Food

JAN 31, 2019
POTENTIALLY ELEVATED LEVELS OF VITAMIN D

Hill's Science Diet. Canned Dog Food

JUN 2, 2014
POTENTIAL SALMONELLA

Hill's Science Diet. Science Diet Adult Small & Toy Breed dry dog food (62 bags)

WHO MAKES THEM

About the Brands

Iams

IAMS is a dog and cat food brand owned by Mars, Incorporated and run by Mars Petcare US, which is based in Franklin, Tennessee. Its dry dog food lines include Proactive Health and Advanced Health. The company describes its food as science-backed nutrition formulated by Ph.D. animal nutritionists.

Based in Franklin, Tennessee, since 1946. Every Iams food we review

Hill's

Hill's is made by Hill's Pet Nutrition, a subsidiary of Colgate-Palmolive, and is best known for its Science Diet wellness foods and its Prescription Diet therapeutic foods sold through veterinarians. It also sells the Bioactive Recipe and Healthy Advantage lines.

Based in Overland Park, Kansas, since 1948. Every Hill's food we review

KEEP COMPARING

More Brand Comparisons

How we compare: every figure comes from the guaranteed analysis and ingredient list of recipes we review, not from the brands' own claims. Starch is our estimate, since no manufacturer prints it. Figures refreshed October 10, 2026.

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