Protein is close to the average kibble we review (28.1% on a dry matter basis).
Starch is higher than average, at 40% of the food as fed.
77% of recipes lead with a meat, fish or egg ingredient (89% across the site).
0% of recipes are grain-free.
this range, lowest to highest its average average of all 3,126 foods we review
Starch is our estimate from the guaranteed analysis, since no manufacturer prints it. How we work it out
Share of recipes that list each animal protein as an ingredient, not counting oils, fats or flavorings. Useful if your dog has a food sensitivity.
These are not unsafe. They are listed because readers ask about them.
IAMS is a dog and cat food brand owned by Mars, Incorporated and run by Mars Petcare US, which is based in Franklin, Tennessee. Its dry dog food lines include Proactive Health and Advanced Health. The company describes its food as science-backed nutrition formulated by Ph.D. animal nutritionists. 1, 2, 3, 4
The company says its US dog food is manufactured in the USA. Mars Petcare runs its own pet food plant in Fort Smith, Arkansas, and a 2021 company release lists IAMS among the brands made there. 4, 5
Animal nutritionist Paul Iams founded The Iams Company in 1946 at a small feed mill near Dayton, Ohio. Clay Mathile became the sole owner in 1982 and sold the company to Procter & Gamble in 1999. In 2014, Mars bought IAMS, Eukanuba and Natura from P&G for $2.9 billion, while Spectrum Brands took over the European IAMS business. 6, 7
In August 2013, while it owned the brand, Procter & Gamble recalled several IAMS and Eukanuba dry dog and cat foods because of possible Salmonella contamination. The affected products came from one facility over a 10-day production window. 8
Researched from the sources above. Spotted something out of date? Tell us.
Limited lots of Iams and Eukanuba dry dog and cat food (P&G)
IAMS launched a chicken-free dry dog food with salmon as the first ingredient for dogs with sensitive skin and stomachs. It went on sale first at Amazon and Chewy, and wider retail distribution is planned for late 2026 and early 2027. IAMS
IAMS and Strava announced a virtual dog marathon challenge running September 1 to 30, 2026. It includes rebates on IAMS High Protein dog food. PR Newswire
Mars announced a partnership between IAMS and Strava that lets US dog owners log activities with their pets using a new Pet Tag feature. IAMS
IAMS ran a spring campaign promoting its PROACTIVE 5 benefits. The company says the prebiotic and fiber blend supports healthy digestion by day 10. PR Newswire
IAMS staged a pet obesity awareness stunt in Chicago. The campaign promoted IAMS Adult Healthy Weight dry dog food and an online healthy weight hub. PR Newswire
Ten everyday foods. Safe, In Moderation or Never. No googling, no second guesses. Then share your score with your friends, however embarrassing it turns out to be.
115 foods in the deck. Grapes are in there. So is cheese.
Ten foods, one at a time. Call each one Safe, In Moderation or Never, then flip the card to see if you had it right. The ones you miss are listed at the end.
Keys: 1 Safe 2 Moderation 3 Never Enter Next
Copied. Paste it anywhere your friends will see it.
Want the reason behind every answer? The 80-page e-book, $7.99
Now, is your dog's food any good?
Look it up: estimated starch, calories per cup and every ingredient, for 3,128 foods.
