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BRAND VS BRAND · KIBBLE

Purina vs Hill's

Purina against Hill's, measured across 98 and 60 kibble recipes: 30.8% vs 22.6% protein on a dry matter basis, 35% vs 47% starch, and 0 vs 0 FDA recalls in the last five years.

THE SHORT VERSION

How They Differ

  • Purina runs higher in protein: 30.8% against 22.6% on a dry matter basis, averaged across the kibble we review from each.
  • Purina is lower in starch, about 35% of the food as fed against 47%.
  • Purina is more calorie dense, 408 kcal per cup on average against 352, so its portions run smaller for the same dog.
AT A GLANCE

Side by Side

Measure Purina Hill's Average kibble
Kibble recipes compared 98 60 1,540 in total
Protein, dry matter 30.8%20.5% to 38.6% 22.6%17.2% to 32.0% 30.4%
Fat, dry matter 16.5%9.1% to 22.7% 12.4%6.1% to 18.6% 16.0%
Starch, as fedEstimated, not measured. It is what is left of the guaranteed analysis once protein, fat, fiber and moisture are taken out, with ash assumed at 6%. That leftover is mostly starch but also carries sugars and the fiber a crude-fiber test misses, so read it as a close estimate rather than an exact figure. Measured as fed, the same basis as the bag. 35%18% to 50% 47%34% to 54% 37%
Calories per cup 408330 to 534 352243 to 445 398
Meat, fish or egg listed first 89% 100%
Grain-free recipes 5% 2%
Most used proteins Chicken 76%, Egg 52%, Fish 51% Chicken 92%, Egg 30%, Lamb 8%
Recipes with corn, wheat, soy Corn 79%, Wheat 65%, Soy 70% Corn 62%, Wheat 50%, Soy 70%
By-products 69% 2%
FDA recalls, last 5 years None None1 older in the archive
Made by Nestlé Purina Colgate-Palmolive Company

Brand figures are averages over every kibble recipe we review from that brand, with the lowest and highest recipe underneath. Freeze-dried, frozen, wet food and toppers are left out so the numbers compare like with like, and so are prescription diets, which are fed for a medical condition on a vet's advice. Protein and fat are on a dry matter basis, starch and calories as fed.

HEAD TO HEAD

The Closest Matching Recipes

Brand averages hide the recipe you would actually buy. These are the pairs that come closest on protein, fat and starch, preferring recipes built on the same main protein, which is where a like-for-like choice gets made.

CHOOSING

Which Fits Your Dog

  • For an active or working dog, or one that needs to hold muscle, Purina puts more protein in each bowl.
  • For a dog that gains weight easily, Hill's is less calorie dense, so a normal-looking portion carries fewer calories.
  • If you are cutting back on starch, Purina starts lower.
  • The brands overlap more than the averages suggest: Purina runs from 21% to 39% protein and Hill's from 17% to 32%, so the right recipe matters more than the name on the bag.
SAFETY

Recall History

FDA recall notices from the last five years that name the brand or its maker. Older notices sit in each brand's archive below: still on the record, but not counted, since a recall that old says more about how a company used to run than how it runs now.

Purina

No FDA recalls for Purina in the last five years.

Hill's

No FDA recalls for Hill's in the last five years.

Archive: 1 older recall
JAN 31, 2019
POTENTIALLY ELEVATED LEVELS OF VITAMIN D

Hill's Science Diet. Canned Dog Food

WHO MAKES THEM

About the Brands

Purina

Purina is made by Nestlé Purina PetCare, the pet food business of Nestlé, which is based in St. Louis, Missouri. Its dog food brands include Pro Plan, Purina ONE, Dog Chow, Beneful and Alpo.

Based in St. Louis, Missouri, since 1894. Every Purina food we review

Hill's

Hill's is made by Hill's Pet Nutrition, a subsidiary of Colgate-Palmolive, and is best known for its Science Diet wellness foods and its Prescription Diet therapeutic foods sold through veterinarians. It also sells the Bioactive Recipe and Healthy Advantage lines.

Based in Overland Park, Kansas, since 1948. Every Hill's food we review

KEEP COMPARING

More Brand Comparisons

How we compare: every figure comes from the guaranteed analysis and ingredient list of recipes we review, not from the brands' own claims. Starch is our estimate, since no manufacturer prints it. Figures refreshed September 29, 2026.

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Know What's In The Bowl

Recall alerts by email. We only write when a dog food recall is published.
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