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BRAND VS BRAND · KIBBLE

Wellness vs Blue Buffalo

Wellness vs Blue Buffalo: a bag of each brand facing off on an arcade fighting-game screen

Wellness against Blue Buffalo, measured across 67 and 108 kibble recipes: 30.6% vs 27.7% protein and 35% vs 36% starch, as fed.

THE SHORT VERSION

How They Differ

  • Wellness runs higher in protein: 30.6% against 27.7% as fed, averaged across the kibble we review from each.
  • Starch is similar, about 35% for Wellness and 36% for Blue Buffalo as fed.
  • Wellness is more calorie dense, 416 kcal per cup on average against 387, so its portions run smaller for the same dog.
  • Wellness leans grain-free: 46% of its kibble recipes against 1%.
AT A GLANCE

Side by Side

Measure Wellness Blue Buffalo Average kibble
Kibble recipes compared 67 108 1,742 in total
Protein, as fed 30.6%21.0% to 38.0% 27.7%18.0% to 46.0% 27.2%
Fat, as fed 13.4%8.0% to 18.0% 13.9%9.0% to 20.0% 14.4%
Starch, as fedEstimated, not measured. It is what is left of the guaranteed analysis once protein, fat, fiber and moisture are taken out, with ash assumed at 6%. That leftover is mostly starch but also carries sugars and the fiber a crude-fiber test misses, so read it as a close estimate rather than an exact figure. Measured as fed, the same basis as the bag. 35%24% to 48% 36%14% to 49% 37%
Calories per cup 416334 to 510 387323 to 479 398
Meat, fish or egg listed first 100% 100%
Grain-free recipes 46% 1%
Most used proteins Chicken 64%, Turkey 48%, Fish 37% Chicken 70%, Fish 65%, Egg 45%
Recipes with corn, wheat, soy Corn 0%, Wheat 0%, Soy 0% Corn 0%, Wheat 0%, Soy 0%
By-products 0% 0%
FDA recalls, last 5 years None2 older in the archive None2 older in the archive
Made by Wellness Pet Company General Mills

Brand figures are averages over every kibble recipe we review from that brand, with the lowest and highest recipe underneath. Freeze-dried, frozen, wet food and toppers are left out so the numbers compare like with like, and so are prescription diets, which are fed for a medical condition on a vet's advice. Everything is as fed, the way the bag prints it; the switch above the table shows protein and fat on a dry matter basis instead, which takes the water out so foods of different moisture compare evenly. Why we use as fed.

HEAD TO HEAD

The Closest Matching Recipes

Brand averages hide the recipe you would actually buy. These are the pairs that come closest on protein, fat and starch, preferring recipes built on the same main protein, which is where a like-for-like choice gets made.

CHOOSING

Which Fits Your Dog

  • For an active or working dog, or one that needs to hold muscle, Wellness puts more protein in each bowl.
  • For a dog that gains weight easily, Blue Buffalo is less calorie dense, so a normal-looking portion carries fewer calories.
  • If your vet has suggested a grain-inclusive diet, Blue Buffalo has more of those recipes to choose from.
  • The brands overlap more than the averages suggest: Wellness runs from 21% to 38% protein as fed and Blue Buffalo from 18% to 46%, so the right recipe matters more than the name on the bag.
SAFETY

Recall History

FDA recall notices from the last five years that name the brand or its maker. Older notices sit in each brand's archive below: still on the record, but not counted, since a recall that old says more about how a company used to run than how it runs now.

Wellness

No FDA recalls in our record for Wellness in the last five years.

Archive: 2 older recalls
MAR 17, 2017
CONTAINS BEEF THYROID HORMONE

Wellness. Beef Topper for Dogs

MAY 7, 2012
POTENTIAL SALMONELLA

Wellness Complete Health. Wellness Complete Health Super5Mix Large Breed Puppy dry dog food (made by Diamond)

Blue Buffalo

No FDA recalls in our record for Blue Buffalo in the last five years.

Archive: 2 older recalls
MAR 17, 2017
CONTAINS BEEF THYROID HORMONE

BLUE Wilderness, Rocky Mountain Recipe. Dog food

NOV 25, 2015
SALMONELLA

Blue Wilderness. Cub Size - Wild Chews

WHO MAKES THEM

About the Brands

Wellness

Wellness is a dog and cat food brand made by Wellness Pet Company, which also owns WHIMZEES, Old Mother Hubbard, Holistic Select, Sojos and Eagle Pack. Its dog food lines include Complete Health and CORE, and the company says its recipes use natural, protein-forward ingredients. Wellness Pet Company is owned by the private equity firm Clearlake Capital.

Based in Burlington, MA, since 1997. Every Wellness food we review

Blue Buffalo

Blue is the pet food brand of the Blue Buffalo Company, which has been owned by General Mills since 2018. Its dog food lines include Life Protection Formula, Wilderness, Basics, Freedom and the fresh Love Made Fresh range. The company says its recipes start with real meat and exclude corn, wheat, soy and poultry by-product meals.

Based in Wilton, CT, since 2003. Every Blue Buffalo food we review

KEEP COMPARING

More Brand Comparisons

How we compare: every figure comes from the guaranteed analysis and ingredient list of recipes we review, not from the brands' own claims. Starch is our estimate, since no manufacturer prints it. Figures refreshed October 20, 2026.

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