U.S. Figure Skating Welcomes Nulo as Official Pet Food Sponsor
U.S. Figure Skating named Nulo its Official Pet Food partner ahead of the 2026 Winter Olympics. Nulo will also run a pet therapy area at the 2026 U.S. Championships.
What dog food brands announce, and what we see change on the shelf: new recipes, recipe changes, discontinued foods and company news, each tied to the foods we review.
U.S. Figure Skating named Nulo its Official Pet Food partner ahead of the 2026 Winter Olympics. Nulo will also run a pet therapy area at the 2026 U.S. Championships.
Nature's Logic launched Pure Naturals, a line of five high-protein dry dog food recipes: Beef, Chicken, Sardine, Grain-Free Beef and Grain-Free Chicken. The company says the recipes contain no synthetic vitamins or minerals, and the line is sold only through Amazon and Chewy.
The company rebranded its dehydrated dog food line as Wholemade with new packaging. It also added life stage recipes, including a puppy formula, so the line now covers puppies through seniors.
Nature's Recipe ran a promotion giving $100 each to 100 dog owners during National Walk Your Dog Week.
VICTOR introduced Bully Fuel, a beef and chicken dry food with 34% protein and 22% fat made for bully breeds. It comes in 15 lb and 40 lb bags.
Dog Chow marked its 100th anniversary with a fashion collaboration with designer Jason Wu.
During September 2025, Eukanuba donated $5 to Canine Companions for each Eukanuba product purchased, up to $100,000.
The Canadian Olympic Committee signed a four-year partnership making Nulo Team Canada's official pet nutrition partner through the 2026 and 2028 Olympic Games.
The Honest Kitchen launched Essential Clusters, a lower-priced dry dog food in Chicken, Turkey & Chicken, and Beef & Chicken recipes. It was sold at PetSmart, Amazon and Chewy starting at $24.99 for a 5-pound bag.
Annamaet partnered with sales agency Pet Solutions Group to expand distribution among independent pet retailers in the US and Canada.
PetSmart said it would donate $1 to PetSmart Charities for every bag of Authority or Simply Nourish dry dog or cat food bought on September 27 and 28, 2025, as part of a campaign for Pet Hunger Awareness Day.
Stella & Chewy's launched nationally at Target with Meal Mixers, Dinner Dust, Breakfast Sprinkles and other toppers and treats.
Orijen released a free Trails app listing pet-friendly trails in more than 100 US parks and announced a partnership with the National Park Foundation.
Open Farm added 11 fresh dog food recipes across four formats, including meatballs and Goodbowl rolls. It also launched an online Meal Plan Builder.
Petcurean added two Now Fresh Good Gravy grass-fed beef recipes with grains for adult and senior dogs, the first time the company had used beef in a dry recipe. The recipes began shipping in late August 2025 to US and Canadian retailers.
Farmina's free Genius AI pet care and nutrition chatbot won a Pet Care Innovation of the Year Award.
VICTOR added Hi-Pro Plus Large Breed Puppy, Small & Medium Breed Puppy and Small Breed Adult recipes to the Hi-Pro Plus line.
Only Natural Pet announced support for a plastic recovery effort, which the post title says removed 250,000 pounds of plastic waste.
MWI Animal Health, a Cencora subsidiary, will market and distribute Farmina's VetLife therapeutic diets to veterinary practices across the US.
Eukanuba marked the 50th anniversary of Canine Companions, which it has supplied with dog food for more than 30 years.