What dog food brands announce, and what we see change on the shelf: new recipes, recipe changes, discontinued foods and company news, each tied to the foods we review.
Petcurean added two Now Fresh Good Gravy grass-fed beef recipes with grains for adult and senior dogs, the first time the company had used beef in a dry recipe. The recipes began shipping in late August 2025 to US and Canadian retailers.
VICTOR added Hi-Pro Plus Large Breed Puppy, Small & Medium Breed Puppy and Small Breed Adult recipes to the Hi-Pro Plus line.
Zignature launched a Select Cuts with Super Grains dry recipe that uses Australian kangaroo as its only animal protein, with oats, millet and barley.
General Mills announced that Blue Buffalo would enter the fresh pet food category with a line called Love Made Fresh, due in stores nationwide later in 2025.
Royal Canin U.S. launched Fresh Health Nutrition, a gently cooked dog food line with puppy, adult and senior formulas, sold at Chewy and on Royal Canin's website.
Post announced seven new pet foods, including Kibbles 'n Bits Triple Steak Flavor. The company describes it as a high-protein adult dry food with three steak-shaped bits in Ribeye, Filet and NY Strip flavors, and it launched at Walmart.
Evanger's introduced EVX Restricted Diet, a canned food line with postbiotics. The company says its five recipes address needs such as allergies, weight management and joint support.
Pro Plan Veterinary Supplements introduced Skin Care, a supplement for dogs with sensitive skin.
Pedigree launched DRIZZLERS, a sauce for pouring over kibble, in Natural Beef, Chicken, Turkey and Lamb flavors, sold at retailers nationwide.
Cesar introduced Warm Bowls, a microwavable wet dog food in two chicken-first recipes. The company says they contain no artificial preservatives, flavors or colors.
Farmina launched its first dog treats: 14 N&D dental treat recipes and seven VetLife treats for conditions such as struvite, renal and obesity. It also added N&D Brown Puppy and N&D White Puppy formulas.
Bil-Jac introduced 30/20 Performance, an all life stages dry food with 30% protein and 20% fat for active and sporting dogs. The brand said it was available at PetSmart.
Nulo promoted its Cold Pressed line in beef, salmon, chicken and turkey. The company says the food is 85% animal ingredients by weight and cooked at about 140 degrees F.
Nulo added two dog recipes to its FreeStyle kibble line, Small Breed Beef & Sweet Potato and Limited+ Lamb. Both began shipping in April 2025.
Open Farm introduced Epic Blend, which combines oven-baked kibble with air-dried meat and organ pieces, in beef, chicken and salmon recipes. It was set to launch in April 2025.
Wellness introduced CORE+ Sensitive Skin & Stomach and Complete Health Sensitive Skin & Stomach dry dog foods made with salmon and pre-, pro- and postbiotics.
Ethos Pet Brands showed more than 100 new and refreshed products at Global Pet Expo 2025. For Natural Balance these included the Health Protection and Specialized Nutrition dry and wet dog food lines.
VICTOR launched three chicken-free Sensitive Skin and Stomach dog foods: Salmon Meal and Brown Rice, Grain-Free Lamb Meal and Sweet Potato, and Beef Meal and Brown Rice.
Natural Balance launched Health Protection, a dry dog food line with prebiotic fiber and probiotic-coated kibble. It came in five varieties, including puppy and small breed formulas.
Petcurean announced Now Fresh Good Gravy, a bone broth coated kibble for all breed and small breed adult dogs that can be served dry or mixed with water. It was set to reach US and Canadian retailers in fall 2024.